By Shayna Miller
Madison Magazine
Special To Channel 3000

Atticus. At face value, the word doesn't mean much to most of us. But it means a lot to Kristin Wild, whose childhood dream came to fruition this past May when she opened her own apparel, accessories and apothecary shop, Atticus, on the Capitol Square. Wild, 24, culled the name from the famous character Atticus Finch in her favorite novel, To Kill a Mockingbird. Like the boutique's offbeat name, the ambitious shop owner is looking to add a splash of something unique to the Capitol Square.

"I think that Madison just needs more choices and something different," says Wild. "I wanted to offer something that was fashion-forward, but stocks the basics, too."

Basics (with kicked-up details) include leggings sporting an edgy ankle zipper, dainty gold charm necklaces, burnout T-shirts, cozy cardigans and various incarnations of denim (wide leg, skinny, flare). Fossilized mammoth ivory statement bangles with sayings ("No wire hangers;" "Fashion can be bought, style one must possess"), tank dresses and fancy, floaty tops round out her well-edited selection. Up-and-coming designers Aude, Kerrigan, LNA and Acne Jeans are new to the Madison market and underscore Wild's fashionista eye.

Also look for eco-friendly, organic and sustainable items by Loomstate, Beau Soleil and Matt & Nat. Wild estimates "green" comprises thirty percent of her inventory (pieces are marked with green tags).

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