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Wisconsin Dells Resorts See Influx Of People Trying To Escape Winter

Officials Say Business Is Booming This Winter

UPDATED: 8:56 am CST February 16, 2008

Wisconsin Dells tourism officials said it has been a record-breaking winter for them so far, and it's not due to snow-related attractions.

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Those thinking about heading to Wisconsin Dells this weekend and haven't booked a room yet might be out of luck. Most resorts are completely booked. The reason: With all the snow the area has gotten, many are looking to take their mind off of this crazy winter.

Tourism officials said that Wisconsin Dells resorts are getting a lot of business because of all the snow the state has seen this winter.

Joe Eck, of the Wilderness Resort, said it has been a winter like none other. He said the water parks are packed and rooms are booked. Most of the 8,000 hotel rooms in Wisconsin Dells are booked solid this weekend, WISC-TV reported.

"It's 100 percent cabin fever," Eck said. "You can get away and escape to a place that's 85 and sunny. You can go swimming with your kids."

Melanie Platt-Gibson, of the Wisconsin Dells Convention and Visitors Bureau, said this winter has helped many realize that Wisconsin Dells really is a year-round destination.

"In Wisconsin Dells, it's always 85 degrees and sunny," Platt-Gibson said. "You can go from playing in the snow, downhill skiing, and snowmobiling to being on a tropical beach."

Even on a Thursday night, there were thousands of people escaping the reality of this snowy winter. There are no hard numbers yet, but Eck said it has been their best winter so far.

"They're so tired of the winter weather that we're seeing people call now for weeks out, months out," Eck said.

Wisconsin Dells is also becoming a hot spot for high school and college students on spring break. Tourism officials said rooms are already booking up fast for March and April.



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